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Web Survey Bibliography

Title Global Consumer Research via the Internet: Opportunities, Challenges and Solutions
Author Monster, R. W., Vag, A.
Year 2000
Access date 31.08.2004
Abstract This paper reviews the opportunities and challenges of using the Internet as a means for conducting surveys across multiple countries and multiple languages and concludes with three main conclusions. First, Internet-based market research has become mainstream in the United States and will rapidly become mainstream in the majority of markets in the next three to five years as the Internet becomes more widely available through a variety of access devices. Secondly, end-users of multi-country market research services will benefit significantly from the use of Internet-based methods, particularly to the extent that research institutes are able to provide integrated solutions that can enhance the effectiveness of global decision-making. Thirdly, technology platforms can be developed which address most of the requirements for conducting market research across a plurality of countries.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2000 (46)